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Off the Cuff
Real World Language
about Real World Business Issues
by Rick Johnson
Off the Cuff isn't really off the cuff. It's based on 40 years of experience in the day to day running of the business of business. Understanding the challenges presented by todays changing business dynamics is a must for success and "Off the Cuff" addresses those challenges in a fashion that's easy to understand. Although academic principles are not ignored, Off the Cuff is based on "Real World" business experiences that have proven to be successful.
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This is a "must read" for every employee from front line supervisor to the CEO. Academic theory is one thing but practical application in real life, every day, challenging, pressure packed and stress related circumstance is an entirely different scenario.
Off the Cuff can and will help you:
- Maximize profitability.
- Grow marketing share.
- Create and maintain competitive advantage while helping you deal with the day to day challenges you face as a manager, supervisor and leader.
$11.95
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